DARREN PRINCE

Darren Prince, International Best Selling author of his memoir Aiming High, is a prominent sports and celebrity agent and global advocate for addiction/mental health and recovery. Through his agency, Prince Marketing Group, he represents icons Magic Johnson, Larry Bird, Jerry West, Dominique Wilkins, Hulk Hogan, Ric Flair, Chevy Chase, Charlie Sheen, Denise Richards, Carmen Electra, and many others as well as having worked with the late Smokin’ Joe Frazier, Muhammad Ali and Evel Knievel. In

2022 PMG started working with Navy Seal Legend and Motivational Guru David Goggins.

As a leading authority in this space, Prince’s insights have been featured in WSJ, NYT, USA Today, CNN, Fox and Friends, Chris Cuomo, Tucker Carlson, “On Purpose” podcast with Jay Shetty, The Jordan Harbinger Show, Extra TV, Dr. OZ and many other top media outlets. Darren has experienced what life is like in the celebrity world but also seen the dark reality of addiction through his own personal struggle with opiates. With over 15 years of sobriety, it’s now Darren’s mission to help others avoid and break free from addiction and mental health struggles. He had a God awakening on July 2, 2008, and believes in a spiritual higher power and that anyone can turn their bottom into a new beginning.