Rhone tap Kevin Love and NBA for Wellness Campaign

The NBA is collaborating with lifestyle and apparel brand Rhone on a partnership that will deploy Kevin Love as a global ambassador to create awareness around cognitive and physical wellness.

As part of the campaign, Rhone will produce licensed dress shirts that incorporate NBA and team logos, while the company and Love will urge followers to emphasize mental health and to support “Rhone’s mission to positively impact 100 million lives."

In addition, Rhone -- which was launched with the help of former MSG President & CEO Dave Checketts -- will launch custom content within the NBA Fitness platform that lives on the NBA App, with a heavy dose of “uplifting" messages related to emotional and physical wellbeing. Meanwhile, Rhone will feature its signature Commuter Shirt throughout its partnership with the NBA.

Love said he and Rhone will work “to break down the stigma around mental health and show that real strength comes from taking care of the mind and body equally."